Business Case
Executive Summary
Prepared by: Mike Meier
Email: matsuda3000@gmail.com
Date: 01/20/2025
Objective: The objective of the Art App project is to develop a mobile application that allows users to create and share cute turtle artwork in various environments, with customizable features and a social component.
Expected Outcome: The expected outcome of the project is a fully functional mobile application that enables users to generate, customize, and share turtle art, engage with other artists, and potentially earn money from their creations.
Problem Statement
Current Challenges: Currently, there is a lack of specialized art applications that focus on creating cute turtle artwork with customizable features and social sharing capabilities.
Need for Art App:
- To provide a fun and engaging platform for artists to create and customize turtle artwork.
- To facilitate social interaction and collaboration among artists through a chat feature.
- To enable artists to share their creations on social media platforms.
- To offer a monetization feature that rewards users for creating popular turtle artwork.
- To protect the intellectual property of artists by preventing unauthorized copying of artwork.
Solution Overview
What is Art App: The Art App is a mobile application designed to generate cute turtles in various environments. It allows users to customize their turtle characters with different colors, backgrounds, shapes, and emojis. Additionally, the app includes a chat feature for online interaction with other artists, social media sharing capabilities, a monetization mechanism, and protection against unauthorized copying of artwork.
Types of Features:
- Customization: Users can choose colors, backgrounds, shapes, and emojis for their turtle characters.
- Social Interaction: A chat feature that allows users to communicate with other artists online.
- Monetization: Users can earn money for creating popular turtle artwork.
- Social Media Integration: The app allows users to share their artwork on platforms like X, Instagram, and Facebook.
- Copyright Protection: The app prevents other users from copying the creator's art unless permission is granted.
Benefits of Art App
- Creativity Enhancement: Encourages creativity by providing various customization options for turtle artwork.
- Community Building: Fosters a community of artists through the chat feature, enabling collaboration and inspiration.
- Monetary Incentives: Provides financial rewards for users who create popular and appealing turtle artwork.
- Increased Visibility: Facilitates sharing of artwork on major social media platforms, increasing the visibility and reach of artists.
- Intellectual Property Protection: Safeguards artists' creations by preventing unauthorized copying, ensuring respect for intellectual property.
Implementation Plan
Phase 1:
- Requirements gathering and analysis
- Design of user interface and user experience
- Development of core features (art creation, customization options)
Phase 2:
- Integration of chat feature for social interaction
- Development of monetization mechanism
- Implementation of social media sharing capabilities
Phase 3:
- Testing and quality assurance
- Deployment to app stores (iOS and Android)
- Marketing and user acquisition strategies
Cost Analysis
Initial Costs:
- Development costs: $100,000
- Design costs: $20,000
- Marketing costs: $15,000
Operational Costs:
- Server and maintenance costs: $5,000/month
- Customer support: $3,000/month
- Ongoing marketing: $2,000/month
ROI Estimation:
- Expected revenue from in-app purchases and ads: $50,000/month
- Break-even point: 4 months post-launch
Risk Assessment
Technical Risks:
- Potential bugs and technical issues during development
- Integration challenges with social media platforms
Mitigation Strategies:
- Thorough testing and quality assurance processes
- Collaboration with experienced developers and third-party service providers
Alternatives Considered
- Developing a general art app without a specific focus
- Creating a desktop application instead of a mobile app
- Excluding the monetization and social features to reduce complexity
Conclusion and Recommendations
Recommendation: Proceed with the development of the Art App, focusing on delivering a unique and engaging user experience with robust customization options, social interaction, and monetization features.
Next Steps:
- Finalize the project scope and requirements
- Assemble the development team and begin the design phase
- Set up project management and communication tools
Appendices
- Appendix A: Detailed Project Timeline
- Appendix B: Technical Specifications
- Appendix C: Marketing Plan
- Appendix D: User Feedback and Survey Results